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Have you been looking for a way to reach potential tenants who have visited your website but didn’t actually rent a storage unit? A Google Remarketing Campaign might be just what you need. This type of Pay-Per-Click Advertising Campaign adds a tracking cookie to those visitors, so your ad appears when they visit other websites within the Google Display Network. It is a great way for your self storage facility to gain online exposure to an audience who has already visited your website and has also shown interest in renting a storage unit.
Benefits of a Remarketing Campaign:
Lower Cost Per Click
The cost per click for a remarketing campaign tends to be lower than other pay-per-click advertising campaigns. That means you get more bang for your buck. And honestly, that is the ultimate goal for any marketing campaign.
More Likely to Convert
According to a study conducted by Criteo, website visitors who are retargeted with display ads are 70% more likely to convert on your website. That conversion rate is substantial. Since the audience targeted has already been to your website, they are somewhat familiar with your facility and more likely to complete the rental process.
Targeted Website Selection
The number of websites in the Google Display Network is extensive. Plus, with this type of campaign you can select the types of website pages as well as specific websites within the network that the campaign should target. You can even select the audience type and demographic location of those who see your ad.
Life is busy and people get distracted when they are searching for the services they need. Remarketing ads serve as a reminder of what they have searched for but may not have completed. So, a Google Remarketing Campaign can be a very effective marketing tool for your self storage facility.
By: Jeanne Dotson – Director of Internet Marketing Strategy
Date: 12/15/16